vaseline: alien abduction

Created a social media campaign pitch for Vaseline, submitted to the Young Ones 2025 competition. The campaign features aliens with the driest skin abducting influencers mid-video to learn Vaseline secrets. From the spaceship, influencers post story times teaching aliens how to use Vaseline for hair, brows, and tattoos. Vaseline’s socials follow with playful content of aliens embracing it as a new life hack. The humorous narrative refreshes Vaseline’s image for Gen Z, positioning it as a versatile, must-have product—even in space.