nightlife
Overview: I designed weekly nightlife flyers for a New York City event curator, adapting them across formats for Instagram feed posts, stories, and reels. Each version had a slightly different layout, but all shared the same goal: make a basic schedule feel engaging and worth looking at.
Most of the venue-provided flyers lacked visual appeal and didn’t reflect the actual vibe of the night. My designs aimed to either better represent the energy of the spaces or present repetitive information in a way that felt fresh and scroll-stopping. In some cases, the flyers helped capture the atmosphere; in others, they simply made routine info feel fun again.
The designs directly boosted engagement, with viewers messaging my client to compliment the visuals and asking for more details—proving that thoughtful design can drive real interest and attendance while creating a unique personal identity.
Process: Each flyer went through countless rounds of refinement—often for tweaks that might seem minor, but made a real difference in clarity and performance. Whether it was adjusting font size for readability, shifting layout to emphasize the date, or reworking the address for better visibility, every detail was considered. I gained a few key takeaways from repeating this design process so many times:
Sometimes, the information is secondary to the design; if it catches someone’s eye and makes them stop for a moment, they’ll take the time to find the details. However, clarity is still key, and sometimes aesthetic choices just aren’t practical.
Unexpected combinations are a big hit. A breakfast bowl of cereal advertising a night of dancing at an upscale NYC club? That visual contrast sparks curiosity, especially in a sea of generic promotional content; intrigue is key.
