depop makeover

I’ve been reselling clothing on Depop for the past 5 years- thrifting has been a passion of mine since I was in middle school and it’s been a great side hustle. I love the process of sorting through clothes and identifying pieces that will be popular based on my personal cultural insights. It’s a gamble I’ve gotten good at making.

I wanted to challenge myself to position my storefront as a brand of its own, and so I became my own client seeking out my design skills. Rather than just selling clothes, the goal was to build a story-driven identity that connects with a niche online audience through mood, visuals, and platform-native content.